Available for new projects
— Colin, Edinburgh
How it works
Before anything gets designed, I need to understand your business, your users, and what "working" actually looks like for you. No pitch deck, just the right questions — and I'll listen more than I talk.
This is where the UX training actually shows up: mapping out how people will move through the site before a single pixel is styled — sitemap, page priorities, and the platform that genuinely fits your budget and goals.
Design and build happen in the open — you'll see working pages early, not a single reveal at the end. Every decision gets explained in plain language, and nothing ships until we've checked it actually works on a phone in someone's hand.
Sites that earned their keep
Turning a furniture maker's craftsmanship into a gallery-grade portfolio
A cluttered product catalogue rebuilt as a gallery-style showcase that lets the craftsmanship speak first.
Optimising an independent clinic's customer layout flow
Rebuilt around how a nervous first-time patient actually reads a page, not how a clinic wants to present itself.
Giving an executive coach's message clarity two audiences could act on
Two very different visitor types, one homepage — split into clear paths instead of one generic pitch.
Turning treatment overwhelm into a clear path to booking
Reorganised around the questions patients actually have, so booking feels like the obvious next step.
About me: the person,
not an agency.
I'm the person you'll actually work with, start to finish — no handoffs, no account managers. I trained in UX before I ever touched a website builder, so every site starts from how people actually think and decide, not a template.
I work across WordPress, Framer, and beyond — always recommending whichever platform genuinely suits you. Based in Musselburgh, working with small businesses across East Lothian, Edinburgh, and beyond.
What I can help with
Brand DesignNew
Logo, colour, type & tone that hold together as one thing.Web Design
Built on how people actually decide, not on templates.SEO
Structured around real search intent — including how AI finds and recommends you.Social Media
Visual direction that matches the site, not a separate guess.What does it cost?
Get online properly
One polished, high-performing page — everything a small business needs to look credible and get found, without paying for structure you don't need yet.
Get startedTell your full story
Most popularA proper multi-page site that tells your story fully and guides visitors toward a clear decision. Bespoke user flows, custom UI system, built to last.
Get startedBuild something bespoke
Custom bookings, e-commerce, or multi-platform work — scoped around exactly what your business needs.
Let's talk →Frequently asked questions
● GET IN TOUCH
Ready to get in touch?
here's what
happens next.
A few honest things, so you know what you're getting into.
Zero obligation. It's a conversation, not a sales pitch.
If I'm not the right fit, I'll say so, not take on a job I can't do justice.
No brief needed. A few lines about what's going on is plenty to start.
Reply time: usually within 24 hours, by email. Cost: nothing — it's just a conversation. Next step: I'll suggest a plan, or hop on a quick call, whichever's easier.
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